Social responsibility is a high-profile phrase that sounds at every social event. High-ranking officials, business owners and heads of other structures broadcast this idea everywhere.
Large-scale changes, plans and programs of the healthcare system are little known to patients. Direct contact with those who need help here and now is the main thing that the pharmaceutical industry can give people while laws are being created and production is being built.
In the Nizhny Novgorod region, there is a small building surrounded by forest – the House of War and Labor Veterans, where volunteers of the Vremya Kinder Foundation went to, along with participants in the Farm Run. The charity event was preceded by a lot of work to make a list of the necessary preparations for each person. It would seem that the next official event with photos of humanitarian aid packages and broad smiles from sponsors.
The organizers have created a truly genuine atmosphere. Dmitry Chagin, Chairman of the Board of the Association of Pharmaceutical Manufacturers of the EAEU, read Yesenin’s romance for lovely ladies and shared a case from his family’s life in besieged Leningrad, a short time story that made every listener’s heart tremble.
Ivan Demyan , the leader of the rock band 7B, sitting in the center of a semicircle on a chair with a guitar in songs, created an atmosphere of light sadness, edged in thoughts of wartime.
Each of the participants in the race got into the car, keeping warm, which was bestowed by the wise and open residents of the House, sincerely wishing the volunteers and participants health and long life. After a general departure, Viktoria Presnyakova, executive director of the SRO “ASNA”, remained with the veterans to make sure that each of the participants received medicines, medical devices and gifts.
Perhaps it’s worth a little less time for solemn speeches and a little more communication with the patients themselves, maybe then the “Time is Kinder” will come.