Pharmprobeg – Uniting pharmcommunity | Effective communication in the pharmaceutical and medical communities. Keys to effective communication

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Effective communication in the pharmaceutical and medical communities. Keys to effective communication

Target audience

Employees of companies with a key function in the field of external and internal communications working in the field of healthcare: press services, PR departments, sales and marketing departments, HR departments.

Training objectives

1
Identification and development of success factors in effective communication within professional communities.
2
Identification of their own attitudes that impede effective communication and the development of self-confidence in public space.

As part of the course,
participants will learn

  • success factors for effective communication;
  • how to check information for authenticity;
  • how to analyze the situation in the communication process;
  • how to identify your interlocutor by gestures and non-verbal communication;
  • how to effectively complete communication or to avoid incorrect communication.
Training duration
8 hours (one day) / 16 hours (two days) / 40 hours (extended)

Coach

Anna Plesovskih
Anna Plesovskih
Business coach, general director of the inter-industry association «Pharmprobeg»

Graduated with honors from Novosibirsk State Technical University with a degree in Public Relations. He has more than fifteen years of experience in the media and communications.

In 2006, within the framework of the Novosibirsk city website, NHS (which later became an asset of the Hearst Shkulev Media media holding) was engaged in the development of an Internet resource and advertising on its sites. In 2008, she moved to the personnel holding ANKOR, where she grew up to be the head of the marketing department for Russia with relocation to Moscow (2012) and the manager for marketing communications (2015). In 2017, she came to the Federal State Institution «State Institute of Medicines and Good Practices» of the Ministry of Industry and Trade of Russia as the head of the external communications department. In 2019, she headed the inter-industry association «Pharmprobeg», whose main mission is to attract public attention and popularize key ideas for the development of national health goals.