June 3, participants I All-Russian Pharmaceutical Run visited the GEROPHARM plant in St. Petersburg. During the visit, a tour of the production lines and rewarding of the best journalists covering the events throughout the run took place. The three best authors received valuable gifts from GEROPHARM.
The goal of Pharmaceutical Run is to draw public attention to issues of national health goals, therefore the journalistic community played an important role in this event. During the Farm Run, more than three dozen bloggers and journalists took part. Each day was full of both formal events and informal meetings, discussions and excursions. Therefore, the participants of the run shared a lot not only with the releases of past events, but also with emotions, accompanied by many photos.
The prize giving ceremony was held as part of the final day of the race in St. Petersburg at the GEROPHARM plant. The winner of the competition was Elena Kalinovskaya, correspondent for the publication Pharmaceutical Bulletin, which throughout the route produced deep and strong materials. The second place was taken by Igor Syuch, a blogger, journalist of the federal newspaper Russian News, who, in addition to his active authorship, wrote the anthem of Pharmaceutical Run. Closed the three leaders Svetlana Avilkina – a blogger, correspondent of PHARMPROBEG, which demonstrated the incredible speed and high quality of writing all the materials of the project.
To participate in the competition, it was necessary to post material on your Facebook page with the hashtags # gerofarmp run and # pharm run. The works were assessed by the activity of the authors during the Farm Run, the created reach and audience engagement.