From may 27 to June 3, 2019 will be held a large-scale event – I all-Russian Pharmrally, the key theme of which will be the provision of medicines: quality and availability.
From may 27 to June 3, 2019, a large – scale event will be held- the first all-Russian Pharmrally, the key theme of which will be drug provision: quality and pre-drug provision in the regions of Russia – a fragile system with many elements. Availability of medicines and their quality, availability of drugs from the list of VED and pricing mechanisms, issues of drug insurance, import substitution, the system of determining preferential categories of citizens and their provision of medicines.
The aim of the project is to attract public attention to topical issues of drug supply in Russia, as well as the development and support of the entire industry chain: from manufacturers, distributors, pharmacy segment to medical communities and patient organizations.
The participants of the pharmaceutical Run organized transport column, each vehicle which will be assigned a serial number, will travel to 11 cities of Russia: St. Petersburg, Novgorod the Great, Yaroslavl, Sergiev Posad, Moscow, Kaluga, Ryazan, Penza, Saransk, Nizhny Novgorod and Kazan. Each of the cities will host events and large-scale PR-actions devoted to the problems of drug supply.
The pharmaceutical run Will be completed by a press conference in St. Petersburg on the topic “Drug supply: quality and availability. Regional aspect.”
The Director of the FBI “GEELS and NP” Shestakov Vladislav Nikolayevich appreciated the future event as consolidating the b2b and b2c segments in the pharmaceutical market of the country: “We’ve learned that regulators and manufacturers of drugs discussed at conferences and forums issues of due process, the quality and availability of drugs. Pharmacy network and consumers, professional associations, the health Ministry and the Ministry of health carry out activities on issues of benefits. Within the framework of the pharmaceutical Run, all participants of the drug market will unite. I believe it is no coincidence that the organizers chose these cities – here are based the largest factories producing since the last century, domestic medicines, and modern production, located in pharmaceutical clusters and successfully passed GMP-audit”.
The Honored doctor of Russia, academician of RAMS and RAS, the chief physician of the FEDERAL state budgetary institution “national research Institute of public health named after N. A. Semashko” Khabriev Ramil U. shared his opinion on Farmbrough: “last year more than doubled compared to the year 2015, the number of calls to the health Ministry on the issues of provision of medicines of the persons having the corresponding benefit. Every year, the number of citizens who refused a set of social services is growing – in 26 subjects of the Russian Federation their share is 80-90 percent. At the same time, there are regions where this figure ranges from 26 to 49 percent, which indicates significant reserves for improving this work. I hope that the pharmaceutical Run will not only reveal the existing problems, but will also allow us to summarize the positive experience of supporting socially vulnerable groups of our citizens.”
Viktor Dmitriev, General Director of the Association of Russian pharmaceutical manufacturers: “Everything new is well-forgotten old, including motor races! Gone are the posters “Wash your hands before eating!”and the need to wash them remained. Also with the age-old themes of drug provision, availability of medicines and rational drug therapy. I am sure that the form of the rally will increase interest in the events held within its framework and attract people who are not indifferent to participate. Good luck! Let’s hit the rally on the problems of medical supply!”.
Varvara Kazhberova, Director of the media Institute of public health, sees broad prospects for the development of new directions: “Public ratings, information openness – all this is for the benefit of the pharmaceutical market, which is still quite conservative. For it to move forward, it is important to create and implement non-banal concepts. For example, I have long planned to implement the idea of a Bank of medical images together with market participants and major media players. Photobank goes well with the concept of the rally, and we will launch this project together with our partner”.
“Within the framework of the pharmaceutical Run, we will visit about ten regions of Russia, in each of which there is a heterogeneous economic situation, there are different accents and issues of drug supply are solved. Our task is to identify and combine all successful regional experience and scale it at the Federal level, which will help to take another step towards a productive Association of the pharmaceutical community. We are very pleased that our initiative in holding the pharmaceutical Run has already been supported by leading specialized associations and representatives of pharmaceutical business,” says Anna Plesovskikh, managing partner of PharmaPharm.
To join Pharmrally, you must fill out prior form of registration on site www.pharmprobeg.ru, and also get approval from the organizers of the rally.